Broad Green, Croydon
A tarnished gateway to Croydon, Broad Green straddles the London Road south of Thornton Heath
Broad Green’s name, which is self-explanatory, dates back to at least the 16th century. This was a small settlement on the edge of Croydon Common until the 19th century, when it began to attract some impressive houses.
Broad Green House was built in 1807 and was later joined by several other properties named after the locality and by Croydon Lodge. In the early 1850s the Archbishop of Canterbury, John Sumner, paid for the construction of Christ Church on the road that now bears his name.
Towards the end of the 19th century speculative developers began to buy up the mansions and replace them with streets of terraced houses for the lower middle classes. Various amenities were provided and an old beer shop was rebuilt as the Star Hotel.
Nova Road (shown in the photograph above*) and Kidderminster Road were laid out on the site of Broad Green Place, with the (originally) imposing shops of Royal Parade fronting London Road.
Chatfield Road and Montague Road filled the grounds of Broad Green House, although the house survived as a school. Croydon Lodge lasted until the 1920s, when it was replaced by Elmwood Road.
Over the course of the 20th century Broad Green declined and parts of the area were rebuilt by the council, including the Kingsley Road estate to the west of Mitcham Road. London Merchant Securities built City House on London Road in the late 1960s and leased it to the Philips electronics company as its UK headquarters.
Broad Green has been the recipient of significant regeneration funding in the past two decades and a smart new library was built on Canterbury Road in 1998. Fairview New Homes acquired the freehold of City House in 2006 for conversion to residential apartments. Other developers have since added new apartments blocks in the part of Broad Green nearest central Croydon.
This locality was seriously affected by the riots of August 2011 and Royal Mansions were burned down. Croydon council has since been investing in improvements along London Road – between West Croydon and Croydon University Hospital – with the aid of funds from the Mayor of London and national government.
According to a 2013 Croydon Advertiser report, “a group of campaigners … believe renaming the area ‘Broad Green Village’ will act as a fresh start for a street scarred by the riots of 2011 and attract the sort of businesses which will help West Croydon be known for its coffee shops and restaurants, rather than fast food and payday loans.” However, the proposal attracted more derision than support.
The population of the Broad Green ward is 31 per cent white, 7 per cent mixed race, 34 per cent Asian or Asian British and 25 per cent black or black British, according to the 2011 census. A high proportion of the working population are in semi-skilled and unskilled manual jobs. Broad Green is rated the third most deprived ward in the borough, after New Addington and Fieldway.
Postcode area: Croydon CR0
Population: 18,652 (2011 census)
Further reading: Raymond Wheeler, Norbury, Thornton Heath & Broad Green (Images of England series), History Press, 2006